Basis (Build with Basis)https://buildwithbasis.com/

Your landing page’s weakest score is Trust.

How Basis (Build with Basis) ranks

  1. 1.Basis (Build with Basis)68
  2. 2.Paloma61
Fix Trust
68Growth scoreupdated

category scores

Trust58CTA64
category scoresShowHide
Trust58CTA64

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Trust read
Basis (Build with Basis)"$700M+" / "60+" / "2023" transaction stats band with the named deal "Navajo Power Home — SALE OF ITCS"
PalomaNo visible trust signal identified.

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Basis (Build with Basis)
Paloma

Problems

  • 'Buy' makes click feel costly
  • competes with nav 'Get Started'
  • three hero buttons split focus

Mobile web

68Fair

The phone experience as a first-class citizen.

Basis (Build with Basis) mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Basis (Build with Basis) desktop capture for Information hierarchy

What works

What to improve

Value props

80Strong

Title, subtitle, hero — do they sell the product's true value?

Basis (Build with Basis)’s headlineConverting Tax Credits into Clean Energy CapitalFor developers and corporations alike, Basis brings speed, standardization and certainty to every federal tax credit transfer, from utility-scale solar to advanced manufacturing.

Working

Could improve