Your landing page’s weakest score is Trust.
How Modern ranks
Trust
52FairProof that the product is real, competent, and safe to try.



| Trust read | |
|---|---|
| Modern | "Backed by Y Combinator" badge above the hero headline |
| implicit context Moveworks may benefit from pre-existing familiarity among its target audience. | |
| "Leader in IDC MarketScape: Worldwide Conversational AI Platforms for Back-Office Use Cases" badge | |
| "200+ Integrations" badge in the hero diagram surrounded by real vendor icons (Slack, SAP, ServiceNow, Zoom, Salesforce) | |
| Customer logo strip including BlueCross BlueShield Nebraska, Exemplis, Halter, Highradius, Lightmatter, and MaryRuth's |
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?




Problems
- 'See' is passive, promises no value
- destination unclear: demo or signup?
- brand name instead of outcome
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Secure AI for enterprise IT
Modern's ITSM agents take tickets from request to resolution, across IT, HR, Legal and Finance. 50% closed in 30 days. 70% by day 60. Scale coverage day by day.
Working
Could improve
Mobile web
72FairThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?

What works
What to improve
