dbt Semantic Layer (dbt Labs)https://getdbt.com/

Your landing page’s weakest score is Value props.

How dbt Semantic Layer (dbt Labs) ranks

  1. 1.Cube75
  2. 2.Kaelio72
  3. 3.Select Star (or similar) — Wren AI72
  4. 4.Boring Semantic Layer alternative — Cortex (Snowflake) excluded; use Metabase ex70
  5. 5.AtScale66
  6. 6.dbt Semantic Layer (dbt Labs)61
Fix Value props
61Growth scoreupdated

category scores

Value props38Information hierarchy62
category scoresShowHide
Value props38Information hierarchy62

Value props

38Poor

Title, subtitle, hero — do they sell the product's true value?

dbt Semantic Layer (dbt Labs)’s headline vagueDon't miss what's next from dbtIn case you missed it, watch the keynotes on demand. Join the waitlist for first access when registration opens for Summit 2027.

Working

  • Strong enterprise logo bar (Toyota, Siemens, Nasdaq)
  • Clear paired CTAs for the event
  • Clean, readable hero on mobile

Could improve

  • Headline sells an event, not the product
  • No mention of data transformation value
  • Hero graphic decorates, demonstrates nothing

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Dual header CTAs — Orange 'Book a demo' outweighs the hero's white 'Join the waitlist', splitting the primary action across the fold.
  2. Hero button pair — 'Join the waitlist' and 'Watch on demand' sit side by side at similar weight, leaving no single obvious next step.
  3. Six-menu nav row — Product, Solutions, Customers, Resources, Community, Pricing plus search and account give a dozen exits before the hero.
  4. Summit banner link — 'Read the recap blog' adds one more exit above the headline and pulls attention to an event, not the product.

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

dbt Semantic Layer (dbt Labs)

How dbt Semantic Layer (dbt Labs) compares

Recommended rewrites

Trust

64Fair

Proof that the product is real, competent, and safe to try.

dbt Semantic Layer (dbt Labs) desktop capture for Trust

How dbt Semantic Layer (dbt Labs) compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

dbt Semantic Layer (dbt Labs) mobile capture for Mobile web

What works

What to improve