Your landing page’s weakest score is Trust.
How Fulcrum ranks
Trust
58FairProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| Fulcrum | Detailed real product UI: jobs dashboard with live cost data ($905.96 Material Cost, $644.05 Margin) and shop-floor tabl |
| Customer logo strip featuring Chevrolet, OXXO, Pemex, Toyota, Chapur, and Gutza | |
| See the latest updates to DOSS in our H1 Product Recap | |
| Logo strip with Kodiak, Bot Auto, Hirschbach, FMI, GS Group, KWE, Aurora | |
| "US$ 24.90 / month for ALL apps" price annotation next to the CTA, paired with the dated event card "Accounting Academy | |
| No visible trust signal identified. |
CTA
63FairCopy, size, verb, cost-feel — does the primary CTA earn the click?




Problems
- sales-call feel, not product value
- three different labels on one fold
- hero button is small outline pill
Value props
64FairTitle, subtitle, hero — do they sell the product's true value?
Work together, win together
Fulcrum is cloud manufacturing software that connects your shop with live data to make better decisions, faster.
Working
Could improve
Mobile web
68FairThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
