Your landing page’s weakest score is CTA.

Fix CTA
56Growth scoreupdated

category scores

category scoresShowHide

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Maket
Drafted
Planner 5D
ARCHITEChTURES

Problems

  • no CTA in hero at all
  • only styled button is 'Sign in to app'
  • 'Get started' buried as nav text link
  • mobile fold has zero visible actions

Mobile web

54Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1
  1. Clipped logo strip — 'bennett' is cut mid-word at the left edge and 'KPF' bleeds off the right — the carousel wasn't re-checked on phone widths.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Finch’s headlineAI for how the world buildsAI-native platform for building design

Working

Could improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Finch desktop capture for Information hierarchy

What works

What to improve

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Finch desktop capture for Trust

How Finch compares

Trust read