Your landing page’s weakest score is Trust.
How Drafted ranks
Trust
68FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Drafted | Press logo bar (Business Insider, TechCrunch, Reviewed) beneath the Start Creating CTA |
| Detailed product UI screenshot: floor-plan editor with "Select Render Style" panel showing eight named render styles (Sc | |
| "Used by architects and real estate developers to optimize the feasibility analysis process with regulatory confidence" | |
| Customer logo strip: tp bennett, U+A, KPF, H&dM, UNS, Aedas | |
| Google Play and App Store download badges on the mobile app prompt |
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- label differs on mobile: 'Get Started'
- generic 'Get Started' on mobile
- no visible zero-cost cue
Value props
78FairTitle, subtitle, hero — do they sell the product's true value?
Drafted’s headline
Design House Plans Instantly with AI
Generate floor plans, 3D models, renders, and professional CAD/BIM exports.
Working
Could improve
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Mobile web
82StrongThe phone experience as a first-class citizen.
What works
What to improve