Encirclehttps://encircleapp.com/

Your landing page’s weakest score is Trust.

How Encircle ranks

  1. 1.InventoryQuant75
  2. 2.iGUIDE (Planitar)71
  3. 3.Sortly70
  4. 4.Encircle66
  5. 5.HomeZada60
Fix Trust
66Growth scoreupdated

category scores

Trust48Information hierarchy58
category scoresShowHide
Trust48Information hierarchy58

Trust

48Poor

Proof that the product is real, competent, and safe to try.

iGUIDE (Planitar)
InventoryQuant
Sortly
Trust read
EncircleNo visible trust signal identified.
InventoryQuant"Backed by Y Combinator" badge above the hero headline
iGUIDE (Planitar)"4.9/5 based on 30+ reviews" Capterra rating with five stars beneath the CTA
SortlyCapterra 4.5-star and Shortlist 2026 badges alongside Software Advice 4.5-star and Front Runners 2026 badges above the h
HomeZadaNo visible trust signal identified.

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Auto-opened chat panel — Expands on load, covers the hero image, and pushes five same-weight buttons that compete with Try It Free.
  2. Get a Demo button — Styled at the same dark weight as the hero's Try It Free, plus adjacent Start a Trial — three trial/demo asks split one intent.
  3. Top promo banner — A bolded 'Speak to an Encircle expert' CTA above the nav pulls first attention away from the hero action.
  4. Cookie consent bar — Two extra buttons and a text block sit over the product visual, adding decisions before the hero can land.

Mobile web

58Fair

The phone experience as a first-class citizen.

Encircle mobile capture for Mobile web

What works

What to improve

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Encircle’s headlineThe most trusted way to document a job now writes the estimate tooCapture the proof in one app. Use that field data to create an IICRC-aligned scope and a review-ready Xactimate estimate in minutes.

Working

Could improve

CTA

84Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Encircle

How Encircle compares

Recommended rewrites