Your landing page’s weakest score is Trust.

Fix Trust
73Growth scoreupdated

category scores

category scoresShowHide

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Denki
FloQast
DataSnipper
Trust read
DenkiDetailed product dashboard screenshot showing SOX 404, Dodd-Frank, and BSA/AML controls with progress and exception coun
FloQast"Trusted by 3,500+ global companies" logo bar (lululemon, DoorDash, Shopify, HubSpot, Roblox, Twilio)
AuditBoardProduct workflow UI showing "Upload Evidence / Test Autonomously / Generate Workpaper" with a NetSuite User Access Revie
Workivaimplicit context Workiva may benefit from pre-existing familiarity among its target audience.
HyperproofNo visible trust signal identified.
DataSnipperReview-score strip in the hero demo: G2 4.8, Capterra 4.7, Gartner 4.6

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Denki
Hyperproof

Problems

  • click outcome is vague
  • competes with 'See Demo' in nav
  • abstract verb, no product value cue

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Denki desktop capture for Information hierarchy

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Denki’s headlineEmpower Internal Auditors with AISpeed up your SOX 404 + BSA/AML compliance with evidence collection, financial reconciliation and continuous monitoring.

Working

Could improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Denki mobile capture for Mobile web

What works

What to improve