Your landing page’s weakest score is Trust.

Fix Trust
59Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

FinDoc / HES FinTech (LoanBox)
WinFactor
Trust read
Cync SoftwareNo visible trust signal identified.
Zolvo"SOC 2 Powered by Vanta" and AICPA SOC compliance badges near the CTA
FinDoc / HES FinTech (LoanBox)G2 badge "4.8 / 5.0" with star rating above the hero headline
Winnow (formerly FactorCloud)No visible trust signal identified.
FactorFox"Watch a briefing happen — 85 seconds, no form" video card
WinFactorAICPA SOC 2 badge alongside an IFA Preferred Vendor mark at the bottom of the desktop hero

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Cync Software’s headline vagueAI-powered platform for every step of commercial lendingYour loans, your process, Cync platform

Working

  • Names audience: commercial lending
  • Desktop hero shows real product UI
  • Module names hint at real breadth

Could improve

  • Subhead adds no specifics or outcome
  • No numbers or proof points anywhere
  • Copy is emotionally flat, generic

Mobile web

58Fair

The phone experience as a first-class citizen.

Cync Software mobile capture for Mobile web

What works

What to improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Cync Software desktop capture for Information hierarchy

What works

What to improve

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cync Software

How Cync Software compares

Recommended rewrites