Complete both scorecards to calculate your growth score.
—Overall growth scoreupdated
Funnel
Acquire
Activate
Coming soon
Monetize
Coming soon
Retain / Reengage
Coming soon
Graded against Lazyweb’s growth rubrics.
Lazyweb
Your landing page’s weakest score is Trust.
How Crosby ranks
- 1.
Crosby68
- 2.
Covenant52
- 3.
Athena43
68Growth scoreupdated
category scores
category scoresShowHide
Trust
42PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Crosby | Built By Lawyers, For Sales Teams, To Speed Up Time to Signature |
| No visible trust signal identified. | |
| No visible trust signal identified. |
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Crosby’s headline undersells
CROSBY
Built By Lawyers, For Sales Teams, To Speed Up Time to Signature
Working
- Subhead names buyer, builder, and outcome
- "Time to Signature" is a concrete metric
- Lawyer-built framing builds trust
Could improve
- H1 is just the brand name, sells nothing
- No numbers or proof points in the fold
- Hero art decorates, demonstrates nothing
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?
123- Value prop tagline — The core promise is set in small body type at the fold's bottom-right, visually outranked by the wordmark and illustration.
- CROSBY wordmark — Consumes nearly half the viewport, forcing the message and CTA below the visitor's first glance.
- Nav link row — Five same-weight links (Journal, Clients, Intelligence, Lawyers, Careers) offer exits before the value prop is read.
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- generic label, no value promise
- unclear what happens after click
- no headline echo despite strong hook
Mobile web
86StrongThe phone experience as a first-class citizen.
1- Decorative smoke graphic — Occupies roughly 40% of the first viewport, pushing the value statement and GET STARTED button toward the bottom edge of the fold.
Competitors
closest by platform, customer profile, and value propGraded against Lazyweb’s growth rubrics.
SEO / AEO · crosbylegal.com
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