Complete both scorecards to calculate your growth score.
—Overall growth scoreupdated
Funnel
Acquire
Activate
Coming soon
Monetize
Coming soon
Retain / Reengage
Coming soon
Graded against Lazyweb’s growth rubrics.
Lazyweb
Your landing page’s weakest score is Value props.
How Covenant ranks
- 1.
Crosby68
- 2.
Covenant52
- 3.
Athena43
52Growth scoreupdated
category scores
category scoresShowHide
Value props
27PoorTitle, subtitle, hero — do they sell the product's true value?
Covenant’s headline vague
ONE COVENANT, MANY ORDERS
Working
- Memorable, distinctive brand voice
- Clean split framing of two offerings
- Strong visual identity supports intrigue
Could improve
- No statement of what Covenant does
- No subhead, numbers, or outcomes
- CTAs assume insider knowledge
Trust
35PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Covenant | No visible trust signal identified. |
| No visible trust signal identified. | |
| Built By Lawyers, For Sales Teams, To Speed Up Time to Signature |
CTA
60FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- tiny label vs headline scale
- icon-only red square affordance
- 'Templar' meaningless to newcomers
- two co-equal CTAs split focus
Information hierarchy
64FairDoes the design help or inhibit what the page is trying to say?
1234- Explore Templar CTA — Primary action rendered as small bottom-corner label with a tiny red square, outside the scan path; the duplicate Explore Basilica CTA has the same weakness.
- Social icon row — X, Discord, and GitHub icons offer three outbound exits at headline altitude before either Explore action is even visible.
- Github nav link — Redundant with the GitHub icon at the far right, doubling one exit path for no gain.
- Theme toggle — Bright red pill matches the CTA accent color, stealing scan priority from the actual conversion elements below.
Mobile web
76FairThe phone experience as a first-class citizen.
12- Explore Templar CTA — Small right-aligned arrow tile with a text label — desktop proportions, not a thumb-friendly full-width mobile button.
- Basilica panel preview — The second order is cut off at the bottom edge, hiding half of the page's two-choice premise from mobile visitors.
Competitors
closest by platform, customer profile, and value propGraded against Lazyweb’s growth rubrics.
SEO / AEO · covenant.ai
Unlock SEO / AEO
See your search and AI visibility, agent readiness score, and prioritized fixes with Lazyweb Pro.
Try Pro Free