Collins Aerospacehttps://collinsaerospace.com/

Your landing page’s weakest score is CTA.

How Collins Aerospace ranks

  1. 1.Honeywell Aerospace62
  2. 2.Collins Aerospace52
  3. 3.DAIVIN!48
  4. 4.Draeger (Dräger)42
Fix CTA
52Growth scoreupdated

category scores

CTA42Mobile web44
category scoresShowHide
CTA42Mobile web44

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Honeywell Aerospace
See Our Technology
DAIVIN!

Problems

  • no CTA anywhere in either fold
  • hero is a news headline, not action
  • only 'Scroll to discover' on mobile
  • nav links are the only clickables

Mobile web

44Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Overlapping scroll prompt — "Scroll to discover" collides with the headline text, rendering both lines illegible.
  2. Oversized hero headline — Desktop-scale white type wraps into five cramped lines over a busy photo with no contrast scrim.
  3. Truncated headline text — Headline cuts off mid-sentence at "system completes", leaving the message incomplete in the fold.

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Collins Aerospace’s headlineCollins Aerospace EPACS power and thermal management system completes altitude testing

Working

Could improve

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

Collins Aerospace desktop capture for Information hierarchy

What works

What to improve

Trust

74Fair

Proof that the product is real, competent, and safe to try.

Collins Aerospace desktop capture for Trust

How Collins Aerospace compares

Trust read