Your landing page’s weakest score is Trust.

Fix Trust
62Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Applied Intuition
Rescale (Ansys AVxcelerate) — Ansys
Trust read
CognataNo visible trust signal identified.
Null LabsNo visible trust signal identified.
Applied Intuition"One country. Thousands of autonomous trucks. A new era for intelligent infrastructure begins now." paired with the HUMA
ForetellixNo visible trust signal identified.
Duality AINo visible trust signal identified.
Rescale (Ansys AVxcelerate) — Ansys"Igniting Innovation From Silicon to Systems: Synopsys and Ansys Are Now United" merger banner

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Cognata’s headline undersellsAUTONOMY BUILT FOR THE REAL WORLDMission-level autonomy for off-road and defense systems, from development to field operations.

Working

  • Subhead names market: off-road and defense
  • Scope claim: development to field operations
  • Clean, uncluttered hero message

Could improve

  • Headline is a generic category slogan
  • No numbers or proof points in the fold
  • Hero image shows a consumer car, not the product

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cognata

How Cognata compares

Recommended rewrites

Mobile web

72Fair

The phone experience as a first-class citizen.

Cognata mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Cognata desktop capture for Information hierarchy

What works

What to improve