Your landing page’s weakest score is CTA.

Fix CTA
66Growth scoreupdated

category scores

category scoresShowHide

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Applied Intuition
Duality AI
Null Labs
Rescale (Ansys AVxcelerate) — Ansys
Cognata

Problems

  • generic 'Learn more' promises no value
  • ghost button low contrast on dark video
  • small footprint vs headline
  • no outcome or product named

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Trust read
Applied Intuition"One country. Thousands of autonomous trucks. A new era for intelligent infrastructure begins now." paired with the HUMA
Null LabsNo visible trust signal identified.
ForetellixNo visible trust signal identified.
Duality AINo visible trust signal identified.
Rescale (Ansys AVxcelerate) — Ansys"Igniting Innovation From Silicon to Systems: Synopsys and Ansys Are Now United" merger banner
CognataNo visible trust signal identified.

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Applied Intuition desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Applied Intuition’s headlineBuilding Physical AI at National ScaleOne country. Thousands of autonomous trucks. A new era for intelligent infrastructure begins now.

Working

Could improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Applied Intuition mobile capture for Mobile web

What works

What to improve