Your landing page’s weakest score is Trust.
How CluePoints ranks
62Growth scoreupdated
category scores
category scoresShowHide
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| CluePoints | Stats bar showing "18,900+", "2,800+", "320,000+" below the hero |
| No visible trust signal identified. | |
| No visible trust signal identified. | |
| "Saama Wins “AI-based Life Sciences Solution of the Year” Award in 2026 AI Breakthrough Awards" banner | |
| Webinar card citing "expert discussion with Worldwide Clinical Trials" (mobile) | |
| Announcement banner: "Veeva Announces Falcon, Agentic Labor for Drug Development" |
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
CluePoints’s headline vague
Turning Artificial Intelligence into Human Intelligence
Detect risk earlier. Ensure data quality. Run better trials. CluePoints is the leading RBQM and clinical data review platform for Sponsors and CROs, combining centralized risk detection, site-level action, intelligent medical coding, safety
Working
- Subhead names outcomes: detect risk, run better trials
- Regulatory specificity: ICH E6(R3), RBQM
- Audience named: Sponsors and CROs
Could improve
- H1 is a generic AI abstraction
- Hero image decorates, shows no product
- Proof numbers lack visible labels
Mobile web
62FairThe phone experience as a first-class citizen.
What works
What to improve
Information hierarchy
68FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How CluePoints compares
Recommended rewrites