Your landing page’s weakest score is Value props.

Fix Value props
80Growth scoreupdated

category scores

category scoresShowHide

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Circle’s headline vagueA new era for digital businessesBuild a home for your community, events, and courses — all under your own brand.

Working

  • Subhead names community, events, courses, own brand
  • 70k+ reviews badge is concrete proof
  • Elite logo bar (Harvard, Tim Ferriss, Obama Fdn)

Could improve

  • H1 is a generic abstraction stack
  • Hero gradient decorates, shows no product
  • No outcome or emotion in the headline

Trust

80Strong

Proof that the product is real, competent, and safe to try.

Circle
Hivebrite
Trust read
Circle"70k+ reviews" five-star badge with G2, Trustpilot, App Store, and Google Play icons
Bubble LabBACKED BY Y COMBINATOR
HivebriteCustomer logo wall: HubSpot, Princeton University, Santander, World Health Organization, Entrepreneurs' Organization, Ob
HeyloNo visible trust signal identified.
BevyCustomer logo strip under "THE UNIFIED COMMUNITY PLATFORM OF CHOICE FOR TOP BRANDS" showing Dassault Systèmes and Notion
Mighty Networks"$500M Host earnings this year" stat with supporting metrics band ($48 avg membership, 84% member-led activity)

CTA

84Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Circle

How Circle compares

Recommended rewrites

Information hierarchy

86Strong

Does the design help or inhibit what the page is trying to say?

Circle desktop capture for Information hierarchy

What works

What to improve

Mobile web

90Strong

The phone experience as a first-class citizen.

Circle mobile capture for Mobile web

What works

What to improve