Your landing page’s weakest score is Trust.

Fix Trust
61Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Chooch
Voxel51
Robovision
OnDeck AI
Coactive AI
Trust read
Chooch"25% Fewer rush orders / 40% Higher inventory accuracy / 95% Stockout Reduction" metrics bar
OnDeck AI"Backed by" logo strip: Y Combinator, NVIDIA Inception Program, National Geographic
Coactive AIProduct UI mock showing search for "happy family" across a "9.4M minute library" with relevance scores and tags like "Br
Voxel51Customer logo strip showing Porsche, Alcon, GM, and Medtronic (mobile capture)
Robovision"Trusted by industry leaders" logo bar with Duravant and Key Technology logos (mobile)
Overwatch ImagingNo visible trust signal identified.

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Broken hero video — The hero media panel renders a black security-error box ('We couldn't verify the security of Chooch's connection'), replacing the product demo with a trust-killing failure state.
  2. Duplicate See It In Action — The nav CTA repeats the hero's identical 'See It In Action' button at equal weight, splitting attention between two same-labeled targets.
  3. See How It Works button — The outlined secondary button sits at nearly the same size and color family as the primary, diluting the primary's one-second findability.

Mobile web

58Fair

The phone experience as a first-class citizen.

Chooch mobile capture for Mobile web

What works

What to improve

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Chooch

How Chooch compares

Recommended rewrites

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Chooch’s headlineYour Supply Rooms, Always Accurate. Without the Work.Chooch is hospital inventory management in real time using camera AI – no scanning, no counting, no guessing. Know what’s on every shelf in every stockroom in every hospital in your network – and trigger replenishment automatically.

Working

Could improve