Your landing page’s weakest score is CTA.

How Caris Life Sciences ranks

  1. 1.Ocean Genomics65
  2. 2.BostonGene65
  3. 3.Blank Bio62
  4. 4.SOPHiA GENETICS58
  5. 5.Caris Life Sciences56
Fix CTA
56Growth scoreupdated

category scores

category scoresShowHide

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Caris Life Sciences
Ocean Genomics
BostonGene
Blank Bio
SOPHiA GENETICS

Problems

  • no CTA in the hero itself
  • generic label, no payoff named
  • tiny footprint vs. headline
  • no action verb ('Learn' is passive)

Mobile web

48Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Tall header block — Logo, Investors/Portal/Order row, hamburger, and full-width search bar stack into ~25% of the viewport before content starts.
  2. Two-line promo banner — The Caris Detect banner wraps awkwardly with "Learn More" split across lines, adding clutter above the hero.
  3. Long body paragraph — Seven lines of desktop copy plus a second paragraph shove the "Start with the insight" cards nearly off-screen.

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Caris Life Sciences desktop capture for Trust

How Caris Life Sciences compares

Trust read

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Caris Life Sciences desktop capture for Information hierarchy

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Caris Life Sciences’s headlineEvery Patient with Cancer Deserves Complete AnswersNo two patients are the same — and at the biological level, neither are their individual cancers. That’s why Caris goes beyond limited testing and analyzes DNA, RNA and proteins across both tissue and blood to reveal the full molecular pict

Working

Could improve