Your landing page’s weakest score is Trust.

Fix Trust
62Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Blank Bio
BostonGene
Caris Life Sciences
Trust read
Blank BioNews banner: "Blank Bio announces seed financing and strategic collaboration with PacBio"
Caris Life SciencesBanner: "Caris Detect™ Multi-Cancer Early Detection Test Now Available."
Ocean GenomicsNo visible trust signal identified.
SOPHiA GENETICS"Investors" nav link signaling a publicly traded company
BostonGeneTestimonial from Jorge Reis-Filho, MD, PhD, Chief of AI for Science Innovation, Enterprise AI Unit, AstraZeneca, alongsi

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Blank Bio
Ocean Genomics
BostonGene

Problems

  • styled as text link, not button
  • 'Request' feels like asking permission
  • weaker visually than nav 'Contact'
  • no payoff implied by label

Mobile web

62Fair

The phone experience as a first-class citizen.

Blank Bio mobile capture for Mobile web

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Blank Bio’s headlineRNA intelligence for precision oncologyBlank Bio enables pharma teams to identify the right patients for their clinical trials and predict how their disease will progress.

Working

Could improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Blank Bio desktop capture for Information hierarchy

What works

What to improve