Your landing page’s weakest score is Trust.

Fix Trust
65Growth scoreupdated

category scores

category scoresShowHide

Trust

55Fair

Proof that the product is real, competent, and safe to try.

Trust read
CableProduct screenshot of the Reg E control-testing dashboard showing named controls, test counts, and effectiveness scores
Hickory & CompanyNo visible trust signal identified.
GreenliteNo visible trust signal identified.
ParchaNo visible trust signal identified.
HummingbirdNo visible trust signal identified.

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Cut-off CTA sliver — The primary Book a meeting button is pushed off the bottom of a long scroll, invisible in the first viewport.
  2. Tiny dashboard table text — Control names and percentages shrink to unreadable sizes at phone width.
  3. Acquisition banner — The Synctera banner takes the top slice of the viewport without doing any conversion work.

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cable

How Cable compares

Recommended rewrites

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Cable’s headlineAutomated Control Testing for Banks and FintechsCable ensures that your internal controls, systems, and processes meet compliance standards across all of your regulatory frameworks without manual intervention.

Working

Could improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Cable desktop capture for Information hierarchy

What works

What to improve