Your landing page’s weakest score is Trust.

Fix Trust
76Growth scoreupdated

category scores

category scoresShowHide

Trust

66Fair

Proof that the product is real, competent, and safe to try.

Trust read
Byword5 free articles · 85,000+ content teams · No credit card required
Imagine AI"Backed by Y Combinator" badge above the hero headline
AirOpsNo visible trust signal identified.
Jasperimplicit context Jasper may benefit from pre-existing familiarity among its target audience.
Writer"World-class enterprises trust WRITER" logo strip with Dropbox and e.l.f. logos (mobile capture)
Copy.aiTrusted by 17 million users at leading companies

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Byword

Problems

  • no 'free' despite free offer
  • placeholder payoff unclear
  • labels split: Get started vs Try it free

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Byword desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Byword’s headlineThe AI article writer built for SEO at scale.Research what ranks. Write articles that match your voice. Optimize and publish, all from one platform.

Working

Could improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Byword mobile capture for Mobile web

What works

What to improve