Your landing page’s weakest score is Information hierarchy.
How Airbase-adjacent excluded — Burkland ranks
- 1.
Airbase-adjacent excluded — Burkland77
- 2.
Palus Finance74
- 3.
Pilot CFO Services65
- 4.
Kruze Consulting65
- 5.
Zeni65
- 6.
Graphite Financial62
77Growth scoreupdated
category scores
category scoresShowHide
Information hierarchy
70FairDoes the design help or inhibit what the page is trying to say?
123- SMB banner top bar — First element visitors read routes non-fit traffic away with an underlined 'services for SMBs' link before the headline lands.
- Nav with five dropdowns — Five menus plus Pricing, phone number, and Email Us give eight equal-weight exits competing with the single 'Get Started' button.
- Four stat blocks — Four same-weight blue stats sit at the same visual rank as the subhead, splitting attention across five numbers instead of one proof point.
CTA
74FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- generic label, no payoff named
- click destination is ambiguous
- no header-echo of the promise
Trust
78FairProof that the product is real, competent, and safe to try.
How Airbase-adjacent excluded — Burkland compares
Trust read
Mobile web
78FairThe phone experience as a first-class citizen.
What works
What to improve
Value props
86StrongTitle, subtitle, hero — do they sell the product's true value?
Airbase-adjacent excluded — Burkland’s headline
Your Startup's Finance & HR Team, Without the Overhead
Fractional CFOs, accounting, tax, and HR built for venture-backed startups from pre-seed through growth stage.
Working
Could improve