AvantStayhttps://avantstay.com/

Your landing page’s weakest score is CTA.

How AvantStay ranks

  1. 1.AvantStay75
  2. 2.Awning72
  3. 3.Evolve71
  4. 4.Atlia69
  5. 5.Casago69
  6. 6.Vacasa67
Fix CTA
75Growth scoreupdated

category scores

CTA68Information hierarchy72
category scoresShowHide
CTA68Information hierarchy72

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

AvantStayin-product action
Evolvein-product action
Atlia
Awning
Vacasain-product action
Casagoin-product action

Problems

  • icon-only submit, no label
  • placeholder is a noun, not a verb
  • mobile hides dates/guests fields
  • desktop/mobile placeholders differ

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Members Club banner — The 'Join Now!' banner introduces a competing teal CTA above the search bar, splitting the first click between two same-color actions.
  2. Search bar placement — The primary search widget sits above the headline, so visitors hit the action before the promise; the scan order is inverted.
  3. Top navigation row — Four nav items including 'Buy a Vacation Home' and 'Homeowner Portal' target non-guest audiences, leaking guest attention before the search.
  4. Search icon button — The magnifier-only submit button is small and unlabeled, weakening the one action the fold wants compared to the louder 'Join Now!' banner button.

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

AvantStay’s headlineVacation rentals designed for groups

Working

Could improve

Mobile web

76Fair

The phone experience as a first-class citizen.

AvantStay mobile capture for Mobile web

What works

What to improve

Trust

84Strong

Proof that the product is real, competent, and safe to try.

AvantStay desktop capture for Trust

How AvantStay compares

Trust read