Your landing page’s weakest score is CTA.
How Assured ranks
CTA
42PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- recruiting link, not product CTA
- no action verb — reads as label
- no CTA at all on mobile fold
- small sidebar footprint
Value props
42PoorTitle, subtitle, hero — do they sell the product's true value?
Assured’s headline vague
信頼で、未知を拓く。
経済活動の真ん中には、信頼が必要だ。
Working
- Memorable, confident brand voice
- Consistent trust theme throughout copy
- Clean typography gives the line weight
Could improve
- Product never named above the fold
- No concrete outcome or number anywhere
- Manifesto prose replaces a value prop
Trust
42PoorProof that the product is real, competent, and safe to try.
How Assured compares
Trust read
Mobile web
48PoorThe phone experience as a first-class citizen.
What works
What to improve
Information hierarchy
62FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve