Your landing page’s weakest score is CTA.

Fix CTA
64Growth scoreupdated

category scores

category scoresShowHide

CTA

56Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Assaia

Problems

  • no CTA in hero, nav-only
  • missing on mobile fold
  • click feels like a sales call
  • no value or headline echo

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Chat bubble overlap — The floating chat widget covers the British Airways logo in the trust wall.
  2. Dense logo grid — A dozen stacked airline logos crowd the second screen with no action between them.

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Assaia’s headlineVisibility to optimize the turnaroundGet the complete picture with AI & computer vision

Working

Could improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Assaia desktop capture for Information hierarchy

What works

What to improve

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Assaia desktop capture for Trust

How Assaia compares

Trust read