Appianhttps://appian.com/

Your landing page’s weakest score is CTA.

How Appian ranks

  1. 1.Tines73
  2. 2.Jinba72
  3. 3.Camunda70
  4. 4.Appian64
  5. 5.Unqork64
  6. 6.Pega61
Fix CTA
64Growth scoreupdated

category scores

CTA55Trust62
category scoresShowHide
CTA55Trust62

CTA

55Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Appian
Jinba
Unqork
Tines
Pega
Camunda

Problems

  • click feels costly — sales contact
  • no value promised for the click
  • competes with 'Join a Demo' in nav
  • no action verb toward product value

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Appian
Tines
Pega
Trust read
Appian"Appian is a Leader in Business Orchestration and Automation Technologies (BOAT)." analyst-recognition card with report
Jinba"Backed by Y Combinator" badge beneath the hero CTAs
Camunda"12/15 leading global banks" stat in the metrics band below the hero CTA
UnqorkNo visible trust signal identified.
PegaForrester quadrant chart showing Pegasystems in the Leaders zone alongside Google, Microsoft, and AWS
TinesCustomer logo wall (Snowflake, Intercom, Dropbox, Pinterest, MongoDB, Sophos, Canva, McKesson, Coinbase) beneath the her

Mobile web

62Fair

The phone experience as a first-class citizen.

Appian mobile capture for Mobile web

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Appian’s headlineAI automation for critical processesSerious AI. Built on Process. Orchestrate AI agents, systems, and people from a unified platform.

Working

Could improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Appian desktop capture for Information hierarchy

What works

What to improve