Anteriorhttps://anterior.com/

Your landing page’s weakest score is Trust.

How Anterior ranks

  1. 1.LunaBill76
  2. 2.Adonis73
  3. 3.Infinitus73
  4. 4.SuperDial (SuperBill)67
  5. 5.Anterior65
Fix Trust
65Growth scoreupdated

category scores

Trust42Value props62
category scoresShowHide
Trust42Value props62

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Anterior
LunaBill
Adonis
Infinitus
Trust read
Anterior"Florence: our clinical AI system for regulated and complex environments"
LunaBill"Backed by Y Combinator" badge directly under the primary CTA
AdonisCustomer logo bar (ApolloMD, Commonwealth Pain & Spine, Baptist Health South Florida, Heart & Vascular Partners, CareAbo
SuperDial (SuperBill)No visible trust signal identified.
Infinitus">90% positive ratings from patients" metric strip beneath the hero CTA

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Anterior’s headline undersellsTransform your health planAnterior's programs reduce MedEx and OpEx whilst improving member outcomes and provider satisfaction. Our programs are designed around Florence: our clinical AI system for regulated and complex environments.

Working

  • Subhead names real outcomes: MedEx, OpEx
  • Names Florence, the actual AI system
  • Speaks the payer buyer's language

Could improve

  • H1 is a generic abstraction
  • No numbers or proof points anywhere
  • 'Faster horses' CTA is insider-speak

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Anterior

How Anterior compares

Recommended rewrites

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Anterior desktop capture for Information hierarchy

What works

What to improve

Mobile web

80Strong

The phone experience as a first-class citizen.

Anterior mobile capture for Mobile web

What works

What to improve