AlterEgo (MIT Media Lab spinout)https://alterego.io/

Your landing page’s weakest score is Trust.

How AlterEgo (MIT Media Lab spinout) ranks

  1. 1.The Subvocal Company72
  2. 2.Wispr Flow66
  3. 3.AlterEgo (MIT Media Lab spinout)59
Fix Trust
59Growth scoreupdated

category scores

Trust28Mobile web58
category scoresShowHide
Trust28Mobile web58

Trust

28Poor

Proof that the product is real, competent, and safe to try.

AlterEgo (MIT Media Lab spinout)
Wispr Flow
Trust read
AlterEgo (MIT Media Lab spinout)Caption "Wired device shown is a pre-production prototype" indicating a real device demo
The Subvocal CompanyNo visible trust signal identified.
Wispr FlowAvailable on Mac, Windows, iPhone, and Android

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Broken video embed — The hero media renders a 'couldn't verify the security of AlterEgo (MIT Media Lab spinout)'s connection' error instead of the product video, killing the main proof element on mobile.
  2. Get Notified button — The only CTA is a desktop-proportioned pill tucked in the header rather than a full-width thumb target in the content flow.

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

AlterEgo (MIT Media Lab spinout) desktop capture for Information hierarchy

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

AlterEgo (MIT Media Lab spinout)

How AlterEgo (MIT Media Lab spinout) compares

Recommended rewrites

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

AlterEgo (MIT Media Lab spinout)’s headlineInteract at the speed of thoughtIntroducing AlterEgo, the first near-telepathic interface, designed to make technology as intuitive as using your inner voice.

Working

Could improve