Alice.techhttps://www.alice.tech/

Your landing page’s weakest score is Information hierarchy.

How Alice.tech ranks

  1. 1.Alice.tech80
  2. 2.Turbolearn AI78
  3. 3.Mindgrasp75
  4. 4.Knowunity67
  5. 5.StudyFetch58
Fix Information hierarchy
80Growth scoreupdated

category scores

Information hierarchy76CTA78
category scoresShowHide
Information hierarchy76CTA78

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Testimonial popup overlay — The floating Sarah quote card overlaps the hero visual and competes with the CTA path at equal visual weight.
  2. Save ~50% banner — The 'School start offer' link at the very top pulls first attention to a discount exit before the value prop lands.
  3. Carousel pagination dots — Carousel controls under the hero visual invite interaction that delays the single decision the fold wants.
  4. See how it works — Secondary link sits directly under 'Start for free', splitting the action moment into two choices.

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Alice.tech
Turbolearn AI
Mindgrasp
Knowunity

Problems

  • mobile swaps to 'Download app'
  • nav uses 'Start now' — 3 labels
  • mobile CTA drops 'free'

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Alice.tech desktop capture for Trust

How Alice.tech compares

Trust read

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Alice.tech’s headlineBetter grades in less timeAlice is your personal AI tutor, guiding you from first lecture to final exam.

Working

Could improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Alice.tech mobile capture for Mobile web

What works

What to improve