Your landing page’s weakest score is Information hierarchy.
How a la mode (Total by CoreLogic) ranks
- 1.
ValueMate74
- 2.
a la mode (Total by CoreLogic)57
- 3.
ACI (Appraisal software by First American)56
- 4.
SFREP (Appraise-It Pro)49
- 5.
DataMaster (Aivre)48
57Growth scoreupdated
category scores
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Information hierarchy
54FairDoes the design help or inhibit what the page is trying to say?
1234- Twin equal-weight buttons — "UAD 3.6 Resources" and "Switch to TOTAL" share identical size and weight, so no single primary action wins the scan.
- Orange announcement banner — The highest-contrast element on the page is the office-hours bar, pulling first attention to "MORE INFO" instead of the hero.
- Real CTA below hero — The blue "Free 30-day trial" button — the only clearly styled primary CTA — sits in a dark strip beneath the hero, outside the first scan path.
- Seven-item nav row — Solutions through My Account plus search and "Switch to us" give nine exits before the visitor reaches any conversion action.
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no 'free' despite free trial
- two equal-weight hero buttons
- small, low-contrast footprint
- best CTA buried below hero
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
a la mode (Total by CoreLogic)’s headline
TACKLE UAD 3.6 WITH TOTAL
Get the best software and support in the industry.
Working
Could improve
Trust
58FairProof that the product is real, competent, and safe to try.
How a la mode (Total by CoreLogic) compares
Trust read
Mobile web
58FairThe phone experience as a first-class citizen.
What works
What to improve