ACI (Appraisal software by First American)https://aciweb.com/

Your landing page’s weakest score is Value props.

How ACI (Appraisal software by First American) ranks

  1. 1.ValueMate74
  2. 2.a la mode (Total by CoreLogic)57
  3. 3.ACI (Appraisal software by First American)56
  4. 4.SFREP (Appraise-It Pro)49
  5. 5.DataMaster (Aivre)48
Fix Value props
56Growth scoreupdated

category scores

Value props52Trust52
category scoresShowHide
Value props52Trust52

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

ACI (Appraisal software by First American)’s headline undersellsWe're Verified!ACI Sky Workbench has completed software verification for UAD 3.6 reporting, an important milestone for appraisers preparing for the redesigned URAR.

Working

  • UAD 3.6 and June 15th are concrete specifics
  • Speaks to appraisers' compliance anxiety
  • Three 'Built for' bullets add proof

Could improve

  • Headline is news, not a value claim
  • Requires knowing UAD 3.6 to parse
  • Hero graphic restates copy, shows no product

Trust

52Fair

Proof that the product is real, competent, and safe to try.

ACI (Appraisal software by First American)
ValueMate
a la mode (Total by CoreLogic)
Trust read
ACI (Appraisal software by First American)"ACI Sky™ Workbench: Verified for UAD 3.6" compliance verification claim in the hero
ValueMate"VERIFIED — ValueMate Studio is GSE verified" badge above the headline
a la mode (Total by CoreLogic)"Trusted by more appraisers than all other vendors combined" heading above real TOTAL product screenshots
SFREP (Appraise-It Pro)Real product UI screenshots in the Appraise-It Pro and Comp Manager cards
DataMaster (Aivre)No visible trust signal identified.

Mobile web

54Fair

The phone experience as a first-class citizen.

ACI (Appraisal software by First American) mobile capture for Mobile web

What works

What to improve

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

ACI (Appraisal software by First American)

How ACI (Appraisal software by First American) compares

Recommended rewrites

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

ACI (Appraisal software by First American) desktop capture for Information hierarchy

What works

What to improve