7shiftshttps://7shifts.com/

Your landing page’s weakest score is Information hierarchy.

How 7shifts ranks

  1. 1.Homebase82
  2. 2.When I Work77
  3. 3.Sling75
  4. 4.Connecteam64
  5. 5.Sira60
  6. 6.7shifts52
Fix Information hierarchy
52Growth scoreupdated

category scores

Information hierarchy44Value props48
category scoresShowHide
Information hierarchy44Value props48

Information hierarchy

44Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Payroll promo modal — Interstitial buries the headline and hero before the value prop is read, hijacking the fold with a demo pitch.
  2. Get started nav CTA — Fights the modal's 'Book a demo' at equal prominence, so no single primary action wins the scan.
  3. Dimmed hero headline — 'The platform behind great...' is cut off and greyed out by the overlay, leaving the value prop unreadable.
  4. Announcement banner — 'Employee Training' banner is the first element seen and routes attention away before the conversion path starts.

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

7shifts’s headline vagueThe platform behind greatMore than just restaurant scheduling

Working

  • Names the restaurant audience
  • Hints at more than scheduling
  • 55K+ restaurants proof on mobile

Could improve

  • Modal buries the entire hero
  • Headline cut off, no outcome named
  • No visible subhead with specifics

Trust

52Fair

Proof that the product is real, competent, and safe to try.

7shifts desktop capture for Trust

How 7shifts compares

Trust read

Mobile web

54Fair

The phone experience as a first-class citizen.

7shifts mobile capture for Mobile web

What works

What to improve

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

7shifts

How 7shifts compares

Recommended rewrites