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Pew Research Center
Nonpartisan research organization studying public behavior, including AI-search clicks.
Pew Research Center runs public-interest research with disclosed samples and methods. Its browser-panel study is one of the clearest independent observations of how AI summaries change click behavior.
Original profile or publication
Description comes from Pew Research Center's public about and methodology pages; image resolves from its public domain via Unavatar. Checked September 19, 2026.
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Referenced in 101
- AEO 101
Google users click less when an AI summary appears
In Pew's browser-panel sample, search sessions with an AI summary produced fewer clicks to traditional results and very few clicks on cited links.
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This is a Lazyweb reference profile, not an account, endorsement or claim that Pew Research Center contributed to Lazyweb. The profile identifies an author, editor, maintainer, speaker or source publication connected to the linked work; it is not necessarily the article byline. Summaries are Lazyweb's; the linked work remains the source of truth.