The best people. The original sources.
Build something agents want.
9 opinionated reading paths for the new agent economy. Start with the TL;DR, then read the people who did the work.
- 01 · 15 canons
WebMCP
The browser contract, the product decisions behind useful page tools, and the compatibility layers you need while the standard is still moving. - 02 · 15 canons
MCP
The protocol's original motivation, current architecture, secure transport and the maintainer decisions that turned a connector format into shared infrastructure. - 03 · 15 canons
AEO
What answer engines retrieve and cite, how unstable that evidence is, and which publishing changes deserve to be tested instead of repeated as folklore. - 04 · 15 canons
SEO
The durable search foundations, demand research and technical diagnostics that still matter when result pages, crawlers and interfaces keep changing. - 05 · 15 canons
Viral marketing
The mechanics of compounding distribution, the product loops that make sharing useful, and the social triggers that make an idea worth carrying. - 06 · 15 canons
Agent-led growth
How discovery, evaluation, buying and product use change when software agents become a source of demand instead of merely another acquisition channel. - 07 · 15 canons
Personal assistants
The half-century path from personal computing and calm technology to assistants with memory, tools, initiative and the ability to act across software. - 08 · 15 canons
ChatGPT ads
The product contract, creative system, targeting inputs and measurement model for advertising inside an answer interface rather than a keyword result page. - 09 · 15 canons
Managed agents
The control planes, durable execution, sandboxes, logs and human approvals that let an agent keep working after the first model call ends.