Authority profile · compiled by Lazyweb
Jonah Berger
Wharton professor and author of Contagious.
Jonah Berger is a Wharton professor who studies social influence and why ideas spread. His STEPPS framework is useful when viral distribution depends on what people choose to talk about, not a referral widget.
Original profile or publication
Biography comes from Jonah Berger's public Wharton and author profiles; portrait resolves from his public X profile via Unavatar. Checked September 19, 2026.
- Updated
Referenced in 101
- Viral marketing 101
The science of social transmission
People share ideas that provide social currency, triggers, emotion, public visibility, practical value and memorable stories.
About this page
This is a Lazyweb reference profile, not an account, endorsement or claim that Jonah Berger contributed to Lazyweb. The profile identifies an author, editor, maintainer, speaker or source publication connected to the linked work; it is not necessarily the article byline. Summaries are Lazyweb's; the linked work remains the source of truth.