SquidYC W26 landing page report.
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Squidhttps://squid.energy/

Your landing page’s weakest score is Trust.

How Squid ranks

  1. 1.Nira Energy78
  2. 2.Pearl Street Technologies69
  3. 3.Squid68
  4. 4.GridUnity64
  5. 5.Paces58
Fix Trust
68Growth scoreupdated

category scores

Trust62Mobile web62Information hierarchy68CTA68Value props78
category scoresShowHide
Trust62Mobile web62Information hierarchy68CTA68Value props78

Score over time

9080706050Nira Energy 73 on Feb 11 (Wayback)Nira Energy 72 on Feb 18 (Wayback)Nira Energy 72 on Mar 8 (Wayback)Nira Energy 73 on Apr 22 (Wayback)Nira Energy 74 on May 20 (Wayback)Nira Energy 78 on Jul 28 (Live)Pearl Street Technologies 69 on Feb 11 (Wayback)Pearl Street Technologies 71 on Mar 10 (Wayback)Pearl Street Technologies 69 on Jul 28 (Live)GridUnity 61 on Jul 25 (Wayback)GridUnity 64 on Sep 22 (Live)Paces 70 on Feb 8 (Wayback)Paces 61 on Apr 20 (Wayback)Paces 60 on May 1 (Wayback)Paces 59 on May 15 (Wayback)Paces 58 on Jul 28 (Live)Squid 72 on Apr 25 (Wayback)Squid 70 on May 14 (Wayback)Squid 68 on Sep 16 (Wayback)Squid 68 on Sep 22 (Live)Apr 25May 14Sep 16Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202668LiveInformation hierarchy −8 · Mobile web +4Viewing
  2. Sep 16, 202668Overall −2 · Value props +10 · Trust −10View →
  3. May 14, 202670Overall −2 · Information hierarchy −6 · Value props −2View →
  4. Apr 25, 202672First tracked report — strongest Information hierarchy 82, weakest Mobile web 66View →

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Squid
Nira Energy
Trust read
Squid"LIVE WITH NATIONAL GRID DSO" text under the CTA
Nira Energy"Trusted by" logo wall with Ørsted, ENGIE, Invenergy, Brookfield, Pattern, Doral, Avangrid, Scout Clean Energy
Pearl Street Technologies"MISO COLLABORATION" navigation item
GridUnityNo visible trust signal identified.
PacesBanner: "Access the webinar on demand: AI in energy development."

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1
  1. Oversized hero logomark — Decorative artwork fills most of the first viewport, pushing headline and primary CTA below the fold.

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Headline clipped at fold — "The grid has a repo now." gets cut off at the viewport edge, so the anchor message reads incomplete on first paint.
  2. Oversized logo mark — The dark motif occupies the visual center and outranks the headline, pushing the value prop into the bottom-right corner of the scan path.
  3. See how it works CTA — Styled at the same dark-block weight as "Talk to us" in the nav, splitting the visitor's action between two equal buttons.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Squid
Nira Energy
Pearl Street Technologies

Problems

  • leads to a tour, not a conversion
  • competes with nav's 'Talk to us'
  • vague payoff — 'it' does the work
  • four words, longer than ideal

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Squid’s headline sellsThe grid has a repo now.The model repository for power-system planning. Models, scenarios and decisions stay connected, so engineers and agents validate, analyse and publish from one governed source.

Working

  • Six words, memorable, and literally true
  • Subhead names users, artifacts, outcome
  • National Grid DSO logo-proof grounds the claim

Could improve

  • Hero art decorates, never shows the repo
  • Zero numbers anywhere in the fold
  • Repo metaphor opaque to non-engineers

Competitors

inferred from product, audience, and value prop
#1Nira Energyniraenergy.com78 #2Pearl Street Technologiespearlstreettechnologies.com69
#3Squid68
#4GridUnitygridunity.com64 #5Pacespaces.com58