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- Sep 22, 202669LiveCTA −6 · Trust +6Viewing
- Apr 12, 202669First tracked report — strongest Information hierarchy 82, weakest Trust 42View →
Your landing page’s weakest score is Trust.
How Protent ranks
69Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Protent | Hero demo showing live camera feeds labeled "STREAM_1" and "STREAM_2" with a "query match" overlay in the mobile capture |
| No visible trust signal identified. | |
| No visible trust signal identified. | |
| No visible trust signal identified. | |
| "Trusted across 28K+ sites globally, on 200K+ cameras" with customer logo wall |
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- demo click feels like a meeting
- 4 words, over 3-word ideal
- no instant product value
Mobile web
72FairThe phone experience as a first-class citizen.
123- Seven-line body paragraph — Desktop-length copy fills half the fold and pushes the CTA far down the viewport.
- Hero demo button — Floats at half-column width instead of thumb-friendly full-bleed, and duplicates the header CTA.
- Three feature pills — Pill stack adds a third competing message layer and shoves the product visual off the fold.
Value props
76FairTitle, subtitle, hero — do they sell the product's true value?
Protent’s headline sells
Catch critical incidents as they unfold.
Your camera count keeps growing, but your team can only watch so many screens. Protent monitors every live feed, flags the activity you care about, and lets operators search across cameras in plain language. Your people stay in control of e
Working
- Outcome-first headline, not features
- Subhead names pain and mechanism
- Pills preempt AI-dispatch objections
Could improve
- Zero numbers or proof points in fold
- Desktop hero decorates, doesn't demo
- No named customer or scale evidence
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Five-link nav row — Platform through Careers offers five equal-weight exits before the demo CTA; Careers has no place on a conversion fold.
- Camera feed panel — Two small dim thumbnails float in a mostly black frame, wasting the product's strongest proof surface at hero scale.
- See how it works — Underlined secondary link sits directly beside the primary button and splits the click at the decision point.