OrthogonalYC W26 landing page report.
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Orthogonalhttps://orthogonal.com/

Your landing page’s weakest score is Trust.

How Orthogonal ranks

  1. 1.Composio78
  2. 2.Arcade75
  3. 3.Toolhouse70
  4. 4.Orthogonal68
  5. 5.Pica68
Fix Trust
68Growth scoreupdated

category scores

Trust58Mobile web62Information hierarchy72Value props72CTA78
category scoresShowHide
Trust58Mobile web62Information hierarchy72Value props72CTA78

Score over time

9080706050Composio 70 on Feb 25 (Wayback)Composio 75 on Mar 25 (Wayback)Composio 79 on May 19 (Wayback)Composio 78 on Jun 8 (Wayback)Composio 79 on Jun 26 (Wayback)Composio 79 on Jul 10 (Wayback)Composio 78 on Jul 28 (Live)Toolhouse 70 on Sep 22 (Live)Arcade 78 on Mar 11 (Wayback)Arcade 76 on Mar 31 (Wayback)Arcade 68 on Apr 21 (Wayback)Arcade 73 on May 4 (Wayback)Arcade 76 on May 22 (Wayback)Arcade 65 on Jun 24 (Wayback)Arcade 75 on Jul 28 (Live)Pica 68 on Mar 29 (Wayback)Pica 68 on Sep 20 (Live)Orthogonal 59 on Mar 28 (Wayback)Orthogonal 65 on Apr 6 (Wayback)Orthogonal 58 on Apr 28 (Wayback)Orthogonal 59 on May 5 (Wayback)Orthogonal 75 on Sep 1 (Wayback)Orthogonal 68 on Sep 22 (Live)Mar 28Apr 6Apr 28May 5Sep 1Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202668LiveOverall −7 · Value props −10 · Mobile web −10Viewing
  2. Sep 1, 202675Overall +16 · Value props +30 · Information hierarchy +18View →
  3. May 5, 202659Overall +1 · Trust +6 · Information hierarchy −4View →
  4. Apr 28, 202658Overall −7 · Mobile web −10 · CTA −8View →
  5. Apr 6, 202665Overall +6 · Mobile web +10 · CTA +8View →
  6. Mar 28, 202659First tracked report — strongest CTA 68, weakest Value props 52View →

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Orthogonal
Composio
Pica
Arcade
Trust read
Orthogonal"We raised $4.3M led by Pantera Capital" / "Backed by Y Combinator" banner
ComposioCustomer logo strip: HubSpot, wabi, agent.ai, Zoom
ToolhouseProduct demo UI showing an AI worker returning a redlined "Master Services Agreement" with tracked changes, captioned "R
Arcade"ARCADE IS TRUSTED FOR PRODUCTION AGENTS AT" logo strip with Relevance AI, YUR, Sybill, eddo learning
Pica"USED BY TEAMS AT" logo strip showing Cisco, Dropbox, Lyft, Figma, and Docker

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Announcement banner — The Pantera/YC banner stacks three lines and consumes roughly a fifth of the first viewport before the logo appears.
  2. Truncated try chip — The suggestion chip is clipped mid-word ('kedIn ads...'), reading as broken and undermining the demo prompt.
  3. Headline height — The three-line headline plus four-line subhead push the interactive demo mostly below the fold.

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Try chips carousel — Suggestion chips are clipped mid-word and animate, competing with the input for the primary action.
  2. Get started button — Primary CTA is small and corner-placed, outside the centered scan path the hero establishes.
  3. Funding announcement banner — Read more link and YC badge add two exits at the very top before the value prop lands.
  4. Demo response area — Large panel shows only one line of placeholder copy, so the demo reads inert rather than inviting.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Orthogonal’s headline undersellsYour agent is only as powerful as its tools.Stop managing separate vendors, API keys, and billing. Give your agent one place to find and use premium tools and services.

Working

  • Subhead names real pains: vendors, keys, billing
  • Demo shows product working, not decoration
  • Micro-pricing ($0.05 calls) builds trust

Could improve

  • Headline is a truism with no outcome
  • No numbers in the copy itself
  • No proof of API breadth or coverage

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Orthogonalin-product action
Composio

Problems

  • unlabeled icon-only submit arrow
  • placeholder omits the payoff
  • $1.00 free credit not called free
  • competes with nav 'Get started'

Competitors

inferred from product, audience, and value prop
#1Composiocomposio.dev78 #2Arcadearcade.dev75 #3Toolhousetoolhouse.ai70
#4Orthogonal68
#5Picapicaos.com68