Your landing page’s weakest score is CTA.
How MouseCat ranks
- 1.
MouseCat74
- 2.
Sardine72
- 3.
Feedzai66
category scores
category scoresShowHide
Score over time
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

Problems
- 'Book' feels costly — sales call
- no CTA in the hero itself
- nav-sized button on desktop
Trust
68FairProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| MouseCat | "MouseCat Helps Coinbase Scale Fraud & Scam Investigations, Driving Millions in Annual Savings" case-study card with Coi |
| Announcement bar: "Sardine named a Leader in The Forrester Wave™: Financial Crime Management Solutions, Q3 2026" | |
| "Astronaut Tim Peake at Feedzai Fusion London, September 23. Limited seats remaining." event banner |
Mobile web
72FairThe phone experience as a first-class citizen.
123- Oversized wrapping headline — "AI to fight financial crime" wraps into three cramped lines of display type, eating half the fold.
- Coinbase case-study card — A dense three-line card plus link crowds the fold and competes with the demo CTA for attention.
- Header demo button — The only visible CTA is a header-sized pill, not a full-width thumb target in the hero.
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
123- Coinbase case study card — Bordered card with underlined 'Read the case study →' competes at near-CTA weight and pulls clicks away from Book a demo.
- Navigation dropdown links — Three dropdown menus (Products, Use Cases, Company) plus Outcomes open exit paths before the visitor reaches the CTA.
- Trusted by strip — Red 'FORTUNE 500' monospace text names no logos, so the proof claim carries less weight than a brand row would.
Value props
82StrongTitle, subtitle, hero — do they sell the product's true value?
AI to fight financial crime.
Detect suspicious activity, automate investigations, and act before the money leaves — from your first dollar to your billionth.
Working
- Names the enemy in five words
- 'Before the money leaves' hits the real fear
- Coinbase case study anchors the claim
Could improve
- Only number is a vague 'Millions'
- Lion hero decorates, never demonstrates
- Savings claim needs a hard figure
