SubImageYC W25 landing page report.
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SubImagehttps://subimage.io/

Your landing page’s weakest score is CTA.

How SubImage ranks

  1. 1.Wiz79
  2. 2.SubImage73
  3. 3.Prisma Cloud (Palo Alto Networks)66
  4. 4.Sysdig65
  5. 5.Orca Security60
  6. 6.Lacework FortiCNAPP56
Fix CTA
73Growth scoreupdated

category scores

CTA68Value props72Mobile web72Information hierarchy76Trust76
category scoresShowHide
CTA68Value props72Mobile web72Information hierarchy76Trust76

Score over time

90807060504030Wiz 79 on Jun 14 (Wayback)Wiz 80 on Jul 11 (Wayback)Wiz 80 on Jul 24 (Wayback)Wiz 77 on Aug 11 (Wayback)Wiz 79 on Aug 23 (Wayback)Wiz 80 on Sep 4 (Wayback)Wiz 79 on Sep 20 (Live)Orca Security 63 on May 2 (Wayback)Orca Security 61 on May 20 (Wayback)Orca Security 59 on Jun 4 (Wayback)Orca Security 56 on Jun 15 (Wayback)Orca Security 69 on Jun 30 (Wayback)Orca Security 68 on Jul 23 (Wayback)Orca Security 60 on Sep 20 (Live)Prisma Cloud (Palo Alto Networks) 66 on Jun 30 (Wayback)Prisma Cloud (Palo Alto Networks) 63 on Jul 15 (Wayback)Prisma Cloud (Palo Alto Networks) 63 on Jul 29 (Wayback)Prisma Cloud (Palo Alto Networks) 62 on Aug 12 (Wayback)Prisma Cloud (Palo Alto Networks) 63 on Aug 25 (Wayback)Prisma Cloud (Palo Alto Networks) 65 on Sep 8 (Wayback)Prisma Cloud (Palo Alto Networks) 66 on Sep 22 (Live)Lacework FortiCNAPP 56 on Sep 20 (Live)Sysdig 40 on Jun 15 (Wayback)Sysdig 49 on Jul 2 (Wayback)Sysdig 54 on Jul 15 (Wayback)Sysdig 52 on Jul 24 (Wayback)Sysdig 50 on Aug 2 (Wayback)Sysdig 62 on Sep 7 (Wayback)Sysdig 65 on Sep 20 (Live)SubImage 72 on Apr 20 (Wayback)SubImage 72 on May 9 (Wayback)SubImage 72 on Jul 20 (Wayback)SubImage 74 on Sep 7 (Wayback)SubImage 73 on Sep 22 (Live)Apr 20May 9Jul 20Sep 7Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202673LiveOverall −1 · Mobile web −6 · Information hierarchy +4Viewing
  2. Sep 7, 202674Overall +2 · Mobile web +8 · Trust +4View →
  3. Jul 20, 202672CTA +4 · Mobile web −2View →
  4. May 9, 202672Trust −4 · Value props +2View →
  5. Apr 20, 202672First tracked report — strongest Trust 76, weakest CTA 68View →

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

SubImage
Wiz

Problems

  • high-cost sales-call framing
  • no self-serve path visible
  • doesn't echo the headline promise

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

SubImage’s headline sellsMap your cloud and secure everything.SubImage (from the team behind Cartography) maps your entire cloud and on-prem infrastructure, so you know exactly what's exposed, what's misconfigured, and what to fix first.

Working

  • 'what to fix first' nails prioritization pain
  • Cartography lineage builds instant credibility
  • Trusted-by logos and YC badge back the claim

Could improve

  • 'secure everything' overclaims for a mapping tool
  • No numbers: coverage, speed, or scale
  • Hero graphic decorates, never shows the map

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Book a Demo button — Pushed to the bottom edge of the fold and only half-width — not the near-full-bleed tap target mobile needs.
  2. Trusted by logo grid — Two rows of five vendor logos stack between the headline and the CTA, delaying the primary action.
  3. Intro paragraph — Seven lines of body copy on the phone — desktop-length prose that crowds the path to the CTA.

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Star on GitHub button — Blue secondary button matches the primary CTA's size and weight, splitting attention from Book a Demo.
  2. GitHub star count badge — A third same-weight button in the header duplicates the GitHub exit and competes with the adjacent Book a Demo.
  3. Cartography outbound link — Underlined link inside the subheadline invites an exit before the visitor reaches the CTA.

Trust

76Fair

Proof that the product is real, competent, and safe to try.

SubImage
Wiz
Trust read
SubImage"Trusted by:" logo row with Veriff, Corelight, Neo4j, Bree, and Kontigo
Wiz"Trusted by more than 65% of Fortune 100 companies" above a logo wall including Morgan Stanley, Siemens, Salesforce, Ser
Orca Securityimplicit context Orca Security may benefit from pre-existing familiarity among its target audience.
Prisma Cloud (Palo Alto Networks)"A 2x Leader in Magic Quadrant™ for Hybrid Mesh…" with "Read Gartner® report" analyst cards
Lacework FortiCNAPP"LATEST ANALYST RECOGNITION" button implying third-party analyst validation
SysdigInteractive "Estimate Your Real Cloud Risk" widget with "Takes 30 seconds. Your score, no email needed."

Competitors

inferred from product, audience, and value prop
#1Wizwiz.io79
#2SubImage73
#3Prisma Cloud (Palo Alto Networks)paloaltonetworks.com66 #4Sysdigsysdig.com65 #5Orca Securityorca.security60 #6Lacework FortiCNAPPfortinet.com56