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- Sep 20, 202662LiveOverall +20 · Value props +40 · Mobile web +28Viewing
- Jun 10, 202642First tracked report — strongest CTA 54, weakest Value props 22View →
Your landing page’s weakest score is Trust.
How Scout ranks
62Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
42PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Scout | "🐻 for California and Oregon schools and districts" audience badge |
| "has helped K-12 districts support student success and streamline daily operations for 30 years" | |
| implicit context Infinite Campus may benefit from pre-existing familiarity among its target audience. | |
| unifying education ecosystems for over 60 million students in 90 countries | |
| No visible trust signal identified. | |
| "Thinking about Migrating to Qmlativ? Hear from 7 districts that did" case-study card |
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Learn more' promises info, not value
- competes with 'Schedule a demo' x3
- ghost style weak on busy background
- two different actions split focus
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
Scout’s headline undersells
The SIS for innovators.
Scout is the agentic student information system that expands your operational capacity to support students in their unique, self-paced learning journeys.
Working
- Names the category (SIS) instantly
- Audience badge: CA and OR districts
- Subhead names a real differentiator
Could improve
- Headline could caption any SIS
- No numbers or proof points
- Hero art decorates, not demonstrates
Information hierarchy
68FairDoes the design help or inhibit what the page is trying to say?
1234- Learn more hero CTA — Ghost-outline 'Learn more' is the hero's only action and it points away from the demo conversion, splitting intent with the two 'Schedule a demo' buttons above it.
- Duplicate demo CTAs — Banner 'Schedule a demo' and the nav's outlined twin sit at equal weight, so no single primary action wins the one-second scan.
- Six-link nav row — Platform through Contact offers six equal-weight exits before the visitor reaches the headline or a conversion action.
- Low-contrast subtitle text — White paragraph text over the mottled sky/cloud area drops legibility right where the value prop is explained.
Mobile web
76FairThe phone experience as a first-class citizen.
123- Announcement banner — The Oregon promo bar stacks three rows tall and eats the top ~13% of the mobile viewport before the logo appears.
- Learn more CTA — Weak informational label and outlined ghost styling over the busy landscape image make the primary action low-contrast and undersized for thumbs.
- Schedule a demo button — The banner's demo button competes with the hero's 'Learn more', splitting the visitor's first tap between two actions.