OutshipYC W25 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

8075706560CodeSignal 67 on Jun 19 (Wayback)CodeSignal 70 on Jul 9 (Wayback)CodeSignal 70 on Aug 2 (Wayback)CodeSignal 69 on Aug 12 (Wayback)CodeSignal 70 on Aug 24 (Wayback)CodeSignal 68 on Sep 10 (Wayback)CodeSignal 71 on Sep 20 (Live)CoderPad 71 on May 9 (Wayback)CoderPad 74 on Jun 16 (Wayback)CoderPad 74 on Jul 10 (Wayback)CoderPad 72 on Aug 9 (Wayback)CoderPad 73 on Aug 24 (Wayback)CoderPad 73 on Sep 3 (Wayback)CoderPad 68 on Sep 20 (Live)Karat 64 on Apr 7 (Wayback)Karat 65 on Apr 18 (Wayback)Karat 66 on May 18 (Wayback)Karat 64 on Jun 8 (Wayback)Karat 64 on Jun 16 (Wayback)Karat 70 on Aug 31 (Wayback)Karat 64 on Sep 21 (Live)Woven 68 on Apr 22 (Wayback)Woven 68 on May 10 (Wayback)Woven 68 on Jul 9 (Wayback)Woven 68 on Sep 20 (Live)HackerRank 76 on May 17 (Wayback)HackerRank 77 on Jun 14 (Wayback)HackerRank 74 on Jun 23 (Wayback)HackerRank 76 on Jul 10 (Wayback)HackerRank 74 on Aug 7 (Wayback)HackerRank 75 on Sep 6 (Wayback)HackerRank 72 on Sep 20 (Live)Outship 72 on Sep 21 (Live)Sep 21

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Outship
CodeSignal
HackerRank
Karat
Trust read
OutshipDetailed product screenshot showing a Claude Code v2.1.113 session, Codex/bash tabs, and real Python code in main.py
CodeSignalCustomer logo wall featuring Anthropic, Meta, TikTok, WGU, Zillow, and Instacart
CoderPadCoderPad-branded coding interview environment screenshot with file tree, code editor, and live React browser preview
KaratCustomer logo wall: Atlassian, Citi, Figma, Goldman Sachs, Indeed, Intuit, MongoDB, Scale, Riot Games, SLB, Splunk, Trav
WovenNo visible trust signal identified.
HackerRankCustomer logo wall (Airbnb, Stripe, LinkedIn, Atlassian, IBM, Goldman Sachs, PayPal, Canva) below the hero CTA

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Outship
Woven
HackerRank
CodeSignal

Problems

  • demo booking feels costly/committal
  • no self-serve path despite product tease
  • doesn't echo 'see every decision' promise

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Duplicate Book a Demo — The hero repeats the nav's "Book a Demo" and adds a "Sign in" at nearly equal weight, splitting the click between conversion and login.
  2. Hero Sign in button — A login action styled like a CTA sits beside the primary button, pulling prospects toward an exit that serves existing users.
  3. IDE screenshot crop — The product visual enters at the fold edge with tiny terminal text, so its proof value is lost at the moment of first scan.

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Outship’s headline sellsHire AI Native EngineersSee who's engineering and who's vibe coding. Candidates work with real coding agents like Claude Code and Codex, and you see every decision they make.

Working

  • Subhead names Claude Code and Codex
  • Taps fear of vibe-coding hires
  • Hero shows the real product in action

Could improve

  • No numbers or quantified outcomes
  • 'AI Native' is jargon-adjacent
  • No proof points or social proof in fold

Mobile web

78Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Book a Demo button — Desktop-proportioned button floating in the column instead of a full-width thumb target.
  2. IDE demo screenshot — Desktop editor squeezed into the phone column; code and tabs are illegibly small.