HackerRankhttps://hackerrank.com/

Your landing page’s weakest score is Value props.

How HackerRank ranks

  1. 1.HackerRank72
  2. 2.Outship72
  3. 3.CodeSignal71
  4. 4.CoderPad68
  5. 5.Woven68
  6. 6.Karat64
Fix Value props
72Growth scoreupdated

category scores

Value props58Information hierarchy72
category scoresShowHide
Value props58Information hierarchy72

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

HackerRank’s headline vagueUpskill the next generation developerWe help thousands of companies hire and upskill the next generation of developers, and millions of developers to become one.

Working

  • Subhead names both audiences: companies and devs
  • Elite logo wall (Stripe, IBM, Goldman) builds trust
  • Clear dual CTAs split hirers from developers

Could improve

  • Headline never says coding assessments
  • "Thousands"/"millions" instead of real numbers
  • No product shown — hero is pure typography

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Three header CTAs — 'Create a free account', 'Request Demo', and 'Log In' all compete at button weight with the hero's 'Start a free trial', splitting the one action four ways.
  2. Duplicate black CTA styling — 'Create a free account' uses the identical black fill as the hero's 'Start a free trial', so two different signups claim primary status at once.
  3. For developers button — Bordered button at near-equal weight beside the primary CTA sends the trial-ready visitor down a second audience fork.
  4. Five-item nav row — Products, Solutions, Resources, Pricing, and Human Data give five exits before the value prop is read.

Trust

72Fair

Proof that the product is real, competent, and safe to try.

HackerRank desktop capture for Trust

How HackerRank compares

Trust read

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

HackerRank

How HackerRank compares

Recommended rewrites

Mobile web

78Fair

The phone experience as a first-class citizen.

HackerRank mobile capture for Mobile web

What works

What to improve