Your landing page’s weakest score is Trust.
How Operand ranks
55Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
34PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Operand | No visible trust signal identified. |
| AlphaSense is named the only Leader in The Forrester Wave™: Market and Competitive Intelligence Platforms, Q3 2026 | |
| implicit context Tegus may benefit from pre-existing familiarity among its target audience. | |
| G2 badge row with "Rated 4.9/5" and Fall 2025 badges (Momentum Leader, Easiest Admin, Fastest Implementation, Users Love | |
| "a Morningstar company" tagline under the PitchBook logo | |
| "connects them with the 290,000-and-growing sources where they can be found" |
Value props
52FairTitle, subtitle, hero — do they sell the product's true value?
Operand’s headline vague
Private-Markets Intelligence.
Due diligence and value creation for private equity firms.
Working
- Subhead names the exact buyer: PE firms
- Names both jobs: diligence + value creation
- Confident, premium tone fits audience
Could improve
- Headline is a category label, no outcome
- Zero numbers or proof points in fold
- Hero visual decorates, shows nothing
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- high-cost ask: a sales meeting
- styled as text link, not button
- no value promised for the click
- blends into nav-weight typography
Mobile web
58FairThe phone experience as a first-class citizen.
1- Request a Meeting link — Primary CTA is a small text link far below the first viewport instead of a full-width tappable button.
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
123- Request a Meeting link — Primary CTA is a text link with no button treatment, duplicated in nav and hero at identical low weight — nothing signals it as the action.
- Subheadline copy — The only explanation of what Operand does is set in small low-contrast grey type, visually outranked by everything above it.
- Nav link row — Four equal-weight links sit in the scan path before the CTA, each an exit with no visual subordination to the conversion action.