PitchBookhttps://pitchbook.com/

Your landing page’s weakest score is Trust.

How PitchBook ranks

  1. 1.PitchBook68
  2. 2.AlphaSense65
  3. 3.Grata60
  4. 4.Sourcescrub60
  5. 5.Operand55
  6. 6.Tegus54
Fix Trust
68Growth scoreupdated

category scores

Trust44Value props62
category scoresShowHide
Trust44Value props62

Trust

44Poor

Proof that the product is real, competent, and safe to try.

PitchBook
AlphaSense
Grata
Trust read
PitchBook"a Morningstar company" tagline under the PitchBook logo
OperandNo visible trust signal identified.
AlphaSenseAlphaSense is named the only Leader in The Forrester Wave™: Market and Competitive Intelligence Platforms, Q3 2026
Tegusimplicit context Tegus may benefit from pre-existing familiarity among its target audience.
GrataG2 badge row with "Rated 4.9/5" and Fall 2025 badges (Momentum Leader, Easiest Admin, Fastest Implementation, Users Love
Sourcescrub"connects them with the 290,000-and-growing sources where they can be found"

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

PitchBook’s headline undersellsThe private capital financial research platform

Working

  • Names the category and audience precisely
  • Definite article claims market leadership
  • Use-case cards name real jobs to be done

Could improve

  • No subhead — headline stands alone
  • Zero numbers or proof points in fold
  • Hero art decorates, shows no product

Mobile web

72Fair

The phone experience as a first-class citizen.

PitchBook mobile capture for Mobile web

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

PitchBook

How PitchBook compares

Recommended rewrites

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

PitchBook desktop capture for Information hierarchy

What works

What to improve