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- Sep 22, 202675LiveOverall +3 · Trust +14 · CTA −6Viewing
- Apr 15, 202672First tracked report — strongest CTA 82, weakest Trust 66View →
Your landing page’s weakest score is Value props.
How Cenote ranks
75Growth scoreupdated
category scores
category scoresShowHide
Score over time
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Cenote’s headline undersells
Every person, fully understood Every lead, instantly engaged
HIPAA compliant call, SMS, and WhatsApp sales AI agents that feel like quality care, not automation.
Working
- Subhead names channels + HIPAA compliance
- Hero shows real AI conversation, not decor
- 'Care, not automation' hits the buyer fear
Could improve
- Headline is abstract without the subhead
- 3x recovery stat buried in ticker
- No number or outcome in the H1
Mobile web
72FairThe phone experience as a first-class citizen.
123- Book a demo button — Primary CTA is pushed below the first viewport by the long two-part headline and subhead.
- Truncated ticker banner — Case-study bar renders cut off mid-word ("...eckout recovery") and eats header space with an unreadable message.
- Stacked hero CTAs — Both buttons sit at ~60% width instead of thumb-friendly full-bleed, shrinking the tap target.
Information hierarchy
74FairDoes the design help or inhibit what the page is trying to say?
1234- Talk to our AI button — Filled teal button matches the primary CTA's weight, splitting the hero action in two.
- Launch Cenote's own agent — Second header CTA styled next to Book a demo creates a fork before the fold's one action.
- Case study ticker — Animated banner with two Read the story links injects motion and exits above the headline.
- Phone carousel arrows — Left/right carousel controls invite fiddling with the mockup instead of moving to the CTA.
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- demo booking feels costly
- secondary CTA is the cheaper click
- nav adds 'Launch Cenote's own agent'
Trust
80StrongProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Cenote | Case-study banner: "BetterMe Rx tripled their abandoned checkout recovery with Cenote" |
| No visible trust signal identified. | |
| ">90% positive ratings from patients" metric strip beneath the hero CTA | |
| "4.3/5 · 344K Patient Ratings" star badge above the headline | |
| G2 five-star rating badge beneath the Request Demo CTA |