CedarYC W25 landing page report.
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Score over time

80706050Momentum 62 on Apr 13 (Wayback)Momentum 62 on Apr 21 (Wayback)Momentum 67 on May 11 (Wayback)Momentum 66 on May 18 (Wayback)Momentum 67 on Jun 7 (Wayback)Momentum 68 on Aug 10 (Wayback)Momentum 59 on Sep 20 (Live)Rox 71 on Apr 4 (Wayback)Rox 70 on Apr 15 (Wayback)Rox 75 on May 10 (Wayback)Rox 63 on Jun 14 (Wayback)Rox 57 on Aug 5 (Wayback)Rox 71 on Sep 20 (Live)Attention 75 on May 16 (Wayback)Attention 76 on Jun 13 (Wayback)Attention 75 on Jun 23 (Wayback)Attention 74 on Jul 12 (Wayback)Attention 74 on Jul 23 (Wayback)Attention 74 on Jul 28 (Live)Attention 77 on Sep 22 (Wayback)Sybill 73 on May 10 (Wayback)Sybill 74 on Jul 12 (Wayback)Sybill 68 on Sep 6 (Wayback)Sybill 74 on Sep 21 (Live)Luna (day.ai alternative) — Day.ai 73 on May 4 (Wayback)Luna (day.ai alternative) — Day.ai 73 on May 15 (Wayback)Luna (day.ai alternative) — Day.ai 72 on Jul 12 (Wayback)Luna (day.ai alternative) — Day.ai 65 on Sep 20 (Live)Cedar 74 on Sep 22 (Live)Sep 22

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cedar
Rox
Attention
Luna (day.ai alternative) — Day.ai
Sybill

Problems

  • demo ask makes click feel costly
  • no low-friction alternative CTA
  • capitalization varies vs nav label

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Cedar’s headline undersellsThe AI-Native workspace for mid-funnel salesCedar analyses your sales data to map out a winning playbook, and helps your entire team follow it.

Working

  • Names a sharp audience: mid-funnel sales
  • Subhead states a concrete outcome
  • Strong logo wall backs the claim

Could improve

  • "AI-Native workspace" is category, not value
  • No numbers or proof points anywhere
  • No hero visual demonstrating the product

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Cedar
Sybill
Rox
Trust read
CedarCustomer logo wall (Cursor, Pylon, Warp, Mintlify, Greptile) under "Trusted by the fastest growing sales teams"
MomentumProduct UI mockup showing "Conversation Data Sources" with Gmail, Slack, and Teams integrations and an opportunity panel
RoxCustomer logo strip featuring MongoDB, WSP, Ramp, together.ai, Cloud Software Group, and XBOW
Attention"4.9 stars G2.com" rating badge in the desktop hero
Sybill“We moved our entire team from Gong to Sybill” - beehiiv
Luna (day.ai alternative) — Day.aiIntegration diagram naming Slack, Gong, Gmail, API, and Snowflake feeding the Day AI /company-brain

Mobile web

80Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Crowded logo rows — Logos like Cursor, Pylon and warp collide edge-to-edge with no spacing, reading as a broken grid rather than social proof.
  2. Book a Demo button — Desktop-proportioned button floats narrow in the column instead of stretching near full-bleed for the thumb.

Information hierarchy

86Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Duplicate nav CTA — Second dark "Book a demo" pill matches the hero CTA's weight, splitting the single action into two.
  2. Theme toggle switch — A large interactive light/dark toggle in the nav invites fiddling instead of conversion.
  3. Hero CTA footprint — "Book a Demo" is compact and dark-on-dark against the heavy headline; a larger button would anchor the scan path faster.