Your landing page’s weakest score is Trust.
How Axal ranks
72Growth scoreupdated
category scores
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Score over time
Trust
54FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Axal | "BACKED BY Y COMBINATOR" badge above the hero headline |
| "Trusted by Engineering Teams" logo strip featuring John Deere, FedEx, 3M, Dow, Goodyear, Xerox, Hitachi, and Emerson | |
| "Since 1986, Sierra Circuits has developed a reputation for excellence in PCB prototype manufacturing, optimization, and | |
| "256,600+ Customers" and "128,000+ Paying" stats beside the One-Stop Solution section (mobile) | |
| "high-reliability multilayer, rigid-flex, and RF/microwave PCBs built to IPC Class 3 and AS9100 quality standards" claim | |
| Instant-quote configurator widget ("2 Layers", "100 x 100 mm", "5 pcs") with "Get Instant Quote" button |
Mobile web
66FairThe phone experience as a first-class citizen.
123- Primary CTA position — 'Get a free PCB review' sits well below the first mobile viewport, pushed down by the header CTA and long headline block.
- Headline wrap — 'We design, assemble, and test custom PCBs.' wraps into four heavy lines and consumes most of the first viewport.
- Header 'Get a board built' — Header button competes with the hero's 'Get a free PCB review', splitting the visitor across two different offers.
Value props
78FairTitle, subtitle, hero — do they sell the product's true value?
Axal’s headline sells
We design, assemble, and test custom PCBs.
Axal is an engineering team that handles PCB design or design review, component sourcing, assembly, testing, and delivery. Our goal is to get you a working board fast.
Working
- Headline names the service in plain terms
- Subhead lists full scope, ends on outcome
- Hero diagram shows prototype-to-board journey
Could improve
- "Fast" is unquantified — no turnaround number
- No proof beyond YC badge (boards shipped, clients)
- No emotional hook for the pain of stalled builds
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
12- Get a board built — Same black-button weight as "Get a free PCB review" with a different label — splits the primary action into two competing clicks.
- Header nav links — Four equal-weight exits (How it works, Any step, Why Axal, PCB Review) sit directly beside the header CTA and siphon first clicks.
CTA
82StrongCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 5 words — too long for one fixation
- nav CTA 'Get a board built' competes
- desktop button small vs huge headline