Your landing page’s weakest score is Trust.
How Artifact ranks
73Growth scoreupdated
category scores
category scoresShowHide
Trust
58FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Artifact | Stats bar: "16+ companies · 116k+ wires · $3.5M raised" |
| No visible trust signal identified. | |
| "50th anniversary" mark beside the Zuken logo | |
| "Now available for more than 600,000 TIA Portal users" (mobile hero copy) | |
| Photo of the physical smartBuild harness board with tablet and test hardware in the hero |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Request' feels gated, not rewarding
- click implies waiting for approval
- no value promised for the click
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?
123- Newsletter secondary CTA — Sits at the same size and scan line as "Request Access", splitting the single action into two choices.
- Hero body paragraph — Three lines of low-contrast gray on a dark, busy photo — the densest text on the fold is the hardest to read.
- Stats pill bar — Proof strip sits above the headline and gets read first, delaying the value prop by one beat.
Value props
76FairTitle, subtitle, hero — do they sell the product's true value?
Artifact’s headline sells
The Design Tool for Electrical Systems
Artifact is a collaborative, version-controlled, and multi-layered ECAD tool. It organizes interdependencies between sub-systems and generates harness drawings, pin-tables, and BOMs real-time.
Working
- Names real deliverables: harnesses, BOMs
- '116k+ wires' speaks user's unit of work
- Clear category claim for ECAD buyers
Could improve
- No outcome or pain relief named
- Hero photo decorates, not demonstrates
- Headline is generic category framing
Mobile web
86StrongThe phone experience as a first-class citizen.
123- Five-line subheadline paragraph — Dense desktop copy wraps into five long lines, pushing the CTA deep into the fold.
- Stats pill above headline — Three stacked metrics compete with the headline before the value statement lands.
- Request Access button width — Button shares its row with Newsletter instead of taking the full thumb-friendly bleed.