Your landing page’s weakest score is Value props.
How Capital (Siemens) ranks
44Growth scoreupdated
category scores
category scoresShowHide
Value props
38PoorTitle, subtitle, hero — do they sell the product's true value?
Capital (Siemens)’s headline vague
What if AI could do an engineer's most tedious work?
We've launched the Eigen Engineering Agent, purpose-built AI for industrial automation engineering. It moves AI beyond generating suggestions to executing engineering tasks end-to-end. Now available for more than 600,000 TIA Portal users.
Working
- Question hook taps engineer frustration
- Concrete number: 600,000 TIA Portal users
- Outcome framing: executes tasks end-to-end
Could improve
- Never mentions Opcenter APS at all
- Rotating carousel dilutes any one message
- Cookie modal buries hero and CTA
Information hierarchy
42PoorDoes the design help or inhibit what the page is trying to say?
1234- Cookie consent modal — Covers the headline mid-word and its teal buttons outweigh every real CTA on the page.
- Innotrans 2026 button — Primary CTA is a dark ghost button that nearly disappears into the black hero background.
- Carousel pagination controls — Five dots plus arrows mean the value prop rotates away instead of landing once.
- Climate Week banner — Second offer with its own button competes for the fold's one action.
CTA
44PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Capital (Siemens) compares
Recommended rewrites
Mobile web
44PoorThe phone experience as a first-class citizen.
What works
What to improve
Trust
52FairProof that the product is real, competent, and safe to try.
How Capital (Siemens) compares
Trust read